Recent articles-AJMR
Important parameters of refrigerators considered during their purchase: An exploratory study in Guwahati city in India
Author(s)- Goswami.S
ABSTRACT
This study was conducted to find out the importance of all these aspects as well as the overall importance of refrigerators among consumers. It was carried out through survey of 1000 users (consumers) of refrigerators. This study has revealed that refrigerators are highly important for the people because of the various important features and functions performed by them. Besides, it was also noticed that different parameters like price, cooling capability, anti germ capability, storage capacity, modern features, absence of bad odour, overall quality, user friendliness, warranty, after sales service, customer care, free home delivery, ease of maintenance (for users) as well as other parameters are considered while purchasing refrigerators. Almost all these parameters with the exception of storage capacity, overall quality, warranty, after sales service and ease of maintenance (for users) have influence on their perception regarding overall importance of refrigerators. Besides, it was also noticed that age group, marital status, educational qualification, monthly income and occupation of consumers have influence on their opinion regarding overall importance of refrigerators. However, it has been found from the survey that all companies selling refrigerators should emphasize on all these issues to improve their sales.
